Good Corporate Governance (GCG) Sebagai Faktor Penentu Loyalitas Nasabah Bank Umum Syariah
DOI:
https://doi.org/10.29080/jai.v7i2.568Keywords:
Good Corporate Governance, Customer LoyaltyAbstract
Abstract
This study aims to examine the effect of implementing good corporate governance on customer loyalty in Islamic commercial banks. The type of research used is quantitative explanation. The data source used is secondary data, namely the annual financial report and reports on the implementation of good corporate governance of Islamic commercial banks for the 2014-2020 period. The population in this study were all Islamic commercial banks listed on the official statistical website of OJK which amounted to 12 Islamic commercial banks using purposive sampling technique. The data analysis used was panel data regression, and hypothesis testing with the SPPS application. The results of the study indicate that the implementation of GCG has no effect on customer loyalty of Islamic commercial banks. Thus, customer loyalty in Islamic commercial banks is not formed because of the implementation of GCG in Islamic bank management. So every increase in customer loyalty in Islamic banks is not affected by the implementation of GCG. The contribution of this study states that the GCG signal cannot predict customer loyalty. Because customer loyalty is determined by the services provided by Islamic commercial banks.
Downloads
References
Arniwita, Arniwita, Endah Tri Kurniasih, Octojaya Abriyoso, and Bayu Wijayanti. (2021). Manajemen Keuangan Teori Dan Aplikasi. Insan Cendekia Mandiri.
Echdar, Saban, and Maryadi. (2019). Business Ethics and Enterpreneuship. Yogyakarta: Deepublish.
Ekasari, Juendiny Chrisna, and Yefta Andi Kus Noegroho. (2020). “The Impact of Good Corporate Governance Implementation on Firm Value.” International Journal of Social Science and Business 4 (4): 553.
Firmansyah, Anang. (2018). Perilaku Konsumen. Yogyakarta: Deepublish.
Fitriasari, Ressy, Kamaliah, and Yesi Mutia Basri. (2018). “Pengaruh Syariah Governance Terhadap Kinerja Bank Syariah Dengan Loyalitas Nasabah Sebagai Variabel Mediasi (Studi Pada Bank Umum Syariah Dan Unit Usaha Syariah Di Provinsi Riau).” Jurnal Ekonomi 26 (September).
Hasnati. (2014). Komisaris Independen & Komite Audit. Yogyakarta: Absolute Media.
Hisamuddin, Nur, and M. Yayang Tirta K. (2015). “Pengaruh Good Corporate Governance Terhadap Kinerja Keuangan Bank Umum Syariah.” Jurnal Akuntansi Universitas Jember 10 (2).
Ikit. (2015). Akuntansi Penghimpunan Dana Bank Syariah. Yogyakarta: Deepublish.
Kaihatu, Thomas S. (2006). “Good Corporate Governance Dan Penerapannya Di Indonesia.” Jurnal Ekonomi Manajemen 8 (March).
Njatrijani, Rinitami. n.d. “Hubungan Hukum Dan Penerapan Prinsip Good Corporate Governance Dalam Perusahaan.” Jurnal Gema Keadilan 6.
Nugraheni, Peni, and Lia Fauziah. (2019). “The Impact of Corporate Governance on Customer Satisfaction and Loyalty of Islamic Insurance Company in Indonesia.” Journal of Accounting and Investment 20 (2).
Oktaviani, Nurul Vita, Ariadi Santoso, and Afif Nur Rahmadi. (2021). “Pengaruh Good Corporate Governance Terhadap Loyalitas Nasabah Bank Syariah Indonesia KC Kediri Trade Center.” Risk?: Jurnal Riset Dan Ekonomi 2.
Purnamasari, Keti, and Dede Djuniardi. (2021). Dasar Dasar Manajemen Keuangan. Literasi Nusantara.
Sahir, Syafrida Hafni, Mardia, and Nina Mistriani, dkk. (2021). Dasar-Dasar Pemasaran. Medan: Yayasan Kita Menulis.
Siregar, Onan Marakali. (2020). Meningkatkan Loyalitas Wisatawan Di Sumatera Utara. Sumatera Utara: Puspantara.
Solikhah, and Mukhlis Rahmanto. (2019). “Pengaruh Penerapan Sharia Governance Terhadap Loyalitas Nasabah (Kepuasan Sebagai Variabel Moderasi) BNI Syariah KC Yogyakarta.” Universitas Muhammadiyah Yogyakarta 14.
Sudarmanto, Eko, and Nofitri Heriyani, dkk. (2020). Etika Bisnis. Medan: Yayasan Kita Menulis.
Sudarmanto, Eko, Astrie Krisnawati, and Sukarman Purba. (2021). Sistem Pengendalian Internal. Medan: Yayasan Kita Menulis.
Surahman, I Gusti Ngurah, Putu Ngurah Suyatna Yasa, and Ni Made Wahyuni. (2020). “The Effect of Service Quality on Customer Loyalty Mediated by Customer Satisfaction in Tourism Villages in Badung Regency.” Jurnal Ekonomi & Bisnis JAGADITHA 7 (1).
Suryati, Lili. (2015). Manajemen Pemasaran?: Suatu Strategi Dalam Meningkatkan Loyalitas Pelanggan. Yogyakarta: Deepublish.
Utami, Meliana, and Tati Handayani. (2019). “Pengaruh Kualitas Layanan Dan Kepercayaan Nasabah Terhadap Loyalitas Nasabah.” Conference on Islamic Management, Accounting, and Economics (CIMAE) 2.
Utami, Reistiawati, and Meina Wulansari Yusniar. (2020). “Pengungkapan Islamic Corporate Social Responsibility (ICSR) Dan Good Corporate Governance (GCG) Terhadap Nilai Perusahaan Dengan Kinerja Keuangan Sebagai Variabel Intervening).” EL Muhasaba Jurnal Akuntansi 11 (2): 162–76.
Wibowo, Edi. (2010). “Implementasi Good Corporate Governance Di Indonesia.” Jurnal Ekonomi Dan Kewirausahaan 10 (2).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Fena Ulfa Aulia -, Novieta Merry Charolina; Lasmi Febrianingrum
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
