Implementasi Strategi Pengembangan Bisnis Dengan Business Model Canvas
DOI:
https://doi.org/10.15642/manova.v4i2.456Keywords:
SWOT analysis, Business Model Canvas, Business Development StrategyAbstract
This study aims to determine the mapping of existing business strategies and develop new business strategies into a business model canvas. The method used is descriptive qualitative. Data were collected through observation, documentation, and interview. The collected data were analyzed using SWOT analysis and the results were elaborated into nine elements of the Business Model Canvas. The results showed that the business strategy obtained from the Business Model Canvas mapping is good enough because each element supports each other to increase revenue. The practical implication is that several strategies must be improvised to increase revenue, including by developing key resources, increasing the cost structure for advertising, and persuading customers to become resellers as key partnerships, customer relationships, and channels.
Downloads
References
Cavalcante, Kesting, & Ulhoi. (2011). Business model dynamics and innovation: (re)establishing the missing linkages. Journal Management Decision, 49(8). https://doi.org/10.1108/00251741111163142
Chesbrought. (2006). Open Business Models: How to Thrive in The New Innovation Landscape. Harvard Business School Press.
David, F. R. (2012). Strategic Management Concepts & Cases (14th ed.). Pearson Education Inc.
Lestari, & Prapti, E. (2011). Pemasaran Strategik Bagaimana Meraih Keunggulan Kompetitif. Graha Ilmu.
Nugrahani, F. (2014). Metode Penelitian Kualitatif dalam Penelitian Pendidikan Bahasa.
Osterwalder, & Pigneur. (2010). Business Model Generation. John Wiley & Sons.
Osterwalder, & Pigneur. (2012). Business Model Generation (terjemahan). PT Elex Media Komputindo.
Pearce, John, Robinson, & Richard. (2013). Manajemen Strategis. Salemba Empat.
Prasojo, L. D. (2018). Manajemen Strategi (1st ed.). Universitas Negeri Yogyakarta Press.
Ramelan. (2012). Business Model Canvas: Penerapan di Indonesia. Pendidikan dan Pembinaan Manajemen.
Rangkuti, & Freddy. (2006). Analisis SWOT Teknik Membedah Kasus Bisnis. PT. Gramedia Pustaka Utama.
Wardhana, A. (2014). Business Model Canvas Penerapannya pada Industri Jasa Pertambangan Batubara di Indonesia. PT. Karya Manunggal Lithomas.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Bangkit Rambu Sukarno, Muhamad Ahsan
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.