TY - JOUR AU - Sukarno, Bangkit Rambu AU - Ahsan, Muhamad PY - 2021/08/25 Y2 - 2024/03/29 TI - Implementasi Strategi Pengembangan Bisnis Dengan Business Model Canvas JF - Jurnal Manajemen dan Inovasi (MANOVA) JA - MANOVA VL - 4 IS - 2 SE - Articles DO - 10.15642/manova.v4i2.456 UR - https://jurnalfebi.uinsby.ac.id/index.php/MANOVA/article/view/456 SP - 51 - 61 AB - <p><em>This study aims to determine the mapping of existing</em><em>&nbsp;business strategies </em><em>and develop </em><em>new </em><em>business strategies into a business model canvas. The method used is descriptive qualitative. Data were collected through observation, documentation, and interview. The collected data were analyzed using SWOT analysis and the results were elaborated into nine elements o</em><em>f</em><em> the </em><em>B</em><em>usiness </em><em>M</em><em>odel </em><em>C</em><em>anvas. The results showed that the business strategy obtained from the </em><em>B</em><em>usiness </em><em>M</em><em>odel </em><em>C</em><em>anvas mapping is good enough because each element supports each other to increase revenue. The practical implication is that several strategies must be improvised to increase revenue, including by developing key resources, increasing the cost structure for advertising, and persuading customers to become resellers as key partnerships, customer relationships, and channels.</em></p> ER -