Peran Harga, Fasilitas Dan Pelayanan Terhadap Kepuasan Konsumen Hotel Lotus Garden & Resort Kediri
Keywords:
facilities ; price ; service ; customer ; satisfactionAbstract
The purpose of the study was to determine the significance of prices, facilities, and services partially and simultaneously to consumer satisfaction of Lotus Garden & Resort Kediri Hotel service users, after the Covid-19 pandemic. Consumer satisfaction indicators used are the provision of good service, speed of work, responsiveness, employees can diagnose quickly, and employees pay attention to consumer complaints. The research strategy is descriptive quantitative. Survey methodology was used in this study. All people who have used the services of Lotus Garden & Resort Hotels are a sample population. Forty individuals were selected by stratified random selection and a snowball sampling process. Multiple linear regression analysis is performed to analyze the data. Overall client satisfaction with hotel services was found to be 85 percent due to price, amenities, and service.
Downloads
References
Ali, F., Amin, M., & Cobanoglu, C. (2016). An Integrated Model of Service Experience, Emotions, Satisfaction, and Price Acceptance: An Empirical Analysis in the Chinese Hospitality Industry. Journal of Hospitality Marketing and Management, 25(4), 449–475. https://doi.org/10.1080/19368623.2015.1019172
Baiti, M., Stefanus, A., & Silva, F. (2018). Pengaruh Lokasi, Harga Dan Fasilitas Hotel Terhadap Keputusan Menginap Pelanggan Pada Hotel Paragonbiz Bandung. Jurnal Ilmiah Akuntansi dan Pariwisata, 1, 47–58.
Ghozali, I. (2013). Aplikasi Analisis Multivariate dengan Program IBM SPSS 21 Update PLS Regresi (7 ed.). Badan Penerbit Universitas Diponegoro, Semarang.
Gumussoy, C. A., & Koseoglu, B. (2016). The effects of service quality, perceived value and price fairness on hotel customers’ satisfaction and loyalty. Journal of Economics, Business and Management, 4(9), 9. https://doi.org/10.18178/joebm.2016.4.9.446
Hatibie, T. W. J., Rattu, A. J. ., & Pasiak, T. (2015). Analisis Faktor – Faktor Yang Berhubungan Dengan Kepuasan Konsumen Pada Hotel Amanas Di Kota Ambon. SOSOQ, 4(2), 1–10.
Ichsannudin, & Purnomo, H. (2021). Pengantar Ilmu Ekonomi Mikro (1 ed.). Media Sains Indonesia, Bandung. Diambil dari https://books.google.co.id/books?hl=id&lr=&id=afxPEAAAQBAJ&oi=fnd&pg=PA1&dq=ichsannudin+buku+mikro&ots=c175G7loDc&sig=AI-3rqC6_gTZn7xsv8kaPfhfR7E&redir_esc=y#v=onepage&q=ichsannudin buku mikro&f=false %0D%0A
Larashati, I. (2019). Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pengunjung Hotel. 12(1), 18–26.
Maryati, F., & Husda, N. E. (2020). Pengaruh Fasilitas Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Holiday Hotel Di Kota Batam. Magisma: Jurnal Ilmiah Ekonomi dan Bisnis, 8(1), 19–26. https://doi.org/10.35829/magisma.v1i1.65
Meilinda, M. A., & Ratnasari, S. L. (2017). Pengaruh Fasilitas, Harga Dan Citra Perusahaan Terhadap Kepuasan Pelanggan Di Hana Hotel Batam. 7(2), 90–99.
Mujari. (2020). Pengaruh Harga Kamar Dan Fasilitas Terhadap Keputusan Menginap Pada Hotel Simpang Baru Lahat. Journal of Management and Bussines (JOMB), 2(1), 46–57. https://doi.org/https://doi.org/10.31539/jomb.v2i1.1278 PENGARUH
Purnomo, H., Sardanto, R., & Basthoumi, M. (2020). Signifikansi Harga , Fasilitas Dan Layanan Pada Tingkat Kepuasan Konsumen Hotel Di Diagram Scatter. (1), 293–299. Fakultas Ekonomi dan Bisnis UNP Kediri.
Purnomo, H., Sardanto, R., & Muslih, B. (2020). Signifikansi Prediktor Kepuasan Konsumen Jasa Hotel (1 ed.). Nganjuk: CV. Ajie Media Nusantara, Nganjuk.
Purnomo, H., Sardanto, R., & Muslih, B. (2021). Signifikansi harga, fasilitas dan layanan terhadap kepuasan konsumen jasa hotel. Jurnal Ekonomi Bisnis dan Manajemen (EKOBIS) ; STIE MUhammadiah Jakarta, 11(1), 67–78. https://doi.org/https://doi.org/10.37932/j.e.v11i1.167
Ratnanto, S., & Purnomo, H. (2020). Substansial Kepuasan Konsumen Rumah Makan “ Soto Dok Lamongan ” Nganjuk. (September), 542–550. Fakultas Ekonomi dan Bisnis UNP Kediri.
Rewa, J. A. (2019). Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Hotel Grand Aquila Bandung. 3(3), 576–584.
Soekarno, R. A., Triastity, R., & 3, R. S. (2019). Pengaruh Harga, Fasilitas, Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen. Jurnal Ekonomi dan Kewirausahaan, 19(101), 520–528.
Srijani, N. (2017). Pengaruh Fasilitas Terhadap Kepuasan Pelanggan Di Aston Madiun Hotel & Conference Center. Jurnal Penelitian Ilmu Ekonomi WIGA, 7, 31–38.
Subagyo, & Purnomo, H. (2022). Manajemen UMKM (1 ed.). Bandung: Media Sains Indonesia, Bandung. Diambil dari https://books.google.co.id/books/about?id=ZmJzEAAAQBAJ
Sujarweni. (2014). Metodologi Penelitian. Yogyakarta: Pustaka Baru Press, Yogyakarta.
Sulastiyono. (2011). Seri manajemen usaha jasa sarana pariwisata dan akomodasi manajemen penyelenggaraan hotel. Alfabeta, Bandung.
Susilo, H., Haryono, A. T., & W, M. M. (2018). Analisis Pengaruh Harga, Kualitas Pelayanan, Promosi, Dan Kepercayaan Terhadap Kepuasan Konsumen Dengan Keputusan Berkunjung Sebagai Variabel Intervening Di Hotel Amanda Hills Bandungan. Maharaja Agrasen Institute of Management and Technology Journal of IT & Management, 4(4).
Tjiptono, F. (2014). Pemasaran Jasa. Jakarta: Gramedia Cawang.
Tjiptono, F., & Gregorious, C. (2012). Pemasaran strategik (2 ed.). Yogyakarta: Andi.
Ulaan, A. P. (2020). wartakotatravel.tribunnews.com. Diambil 30 September 2020, dari https://wartakotatravel.tribunnews.com/2020/04/17/5-strategi-ini-diyakini-bisa-menyelamatkan-sektor-perhotelan-dari-krisis-covid-19?page=4.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Hery Purnomo
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.