Jurnal Manajemen dan Inovasi (MANOVA)

How Is the Consumer View? Concerning Perspectives in Ethics, Advertising Commitment on Attitude and Purchase Intention of Consumer

2024-01-16T06:10:41+00:00

The purpose of this study is to describe the picture of ethical commitment of advertising, advertisers, consumer buying attitudes and purchase intentions and the influence of academic service quality variables between advertising ethical commitments, advertisers partially and simultaneously on consumer buying attitudes and consumer buying interests. The population in this study was Management students of Majapahit Islamic University totaling 200 students and a sample of 6.8 students using proportional random sampling techniques. The scale used is the Likert scale. The type of measurement scale in this study is an ordinal scale that is converted into interval scale data through MSI (Method of Successive Interval). The results showed that the variables (1) Ethical commitment, (2) Advertising actors (endorsers), (3) Consumer buying attitudes, (4) Purchase intentions in good condition results. The calculation of the t test is known that: (1) there is a positive and significant influence between ethical commitment and consumer purchasing attitude, (2) there is a positive and insignificant influence between the role of advertising and consumer purchasing attitude, (3) there is a negative and insignificant influence between ethical commitment to consumer buying interest, (4) there is a negative and insignificant influence between advertisers on buying interest , (5) there is a positive and insignificant influence between consumer buying attitudes and buying interest.

Keputusan Pembelian Kembali Produk Sociolla: Ditinjau dari Keadilan Harga, Risiko dan Nilai Yang Dirasakan

2024-01-16T06:13:01+00:00

Perkembangan industri kecantikan semakin diminati pasar baik merek lokal maupun merek
impor, salah satu gerai kecantikan omnichannel yaitu menggabungkan konsep online dan
offline secara bersama adalah Sociolla. Sociolla salah satu gerai produk kosmetik yang
mulai diminati pasar karena memberikan potongan harga pada produk bundling, flash sale
dan juga extra voucher belanja. Selain memberikan voucher belanja, Sociolla juga
memberikan gratis ongkir dan web Sociolla juga memberikan kemudahan untuk mengatasi
problem yang dimiliki oleh konsumen seperti melacak pesanan dan kemudahan untuk
melakukan transaksi pembayaran melalui dompet digital maupun kartu debit/kredit.
Penelitian ini bertujuan untuk mengkaji pengaruh keadilan harga, risiko yang dirasakan
dan nilai yang dirasakan terhadap niat pembelian kembali produk Sociolla. Populasi
penelitian ini adalah konsumen Sociolla di seluruh Indonesia yang sudah pernah membeli
produk Sociolla melalui aplikasi SOCO maupun offline store sedangkan sampel penelitian
ini menggunakan purposive sampling dengan 161 responden konsumen Sociolla yang
pernah membeli produk Sociolla melalui aplikasi SOCO by Sociolla dan offlline store
minimal dua kali pembelian dalam 3 bulan terakhir. Teknik analisis data dalam penelitian
ini menggunakan PLS dalam dua tahap yaitu uji measurement model dan uji structural
model. Hasil penelitian menunjukkan (1) Keadilan harga berpengaruh signifikan positif
terhadap nilai yang dirasakan. (2) Risiko yang dirasakan berpengaruh signifikan positif
terhadap nilai yang dirasakan. (3) Nilai yang dirasakan berpengaruh signifikan positif
terhadap niat pembelian kembali.

Pengaruh Halal Awareness dan Advertising Terhadap Minat Pembelian Fashion Muslim pada E-Commerce Tokopedia Melalui Persepsi Konsumen Mahasiswa di Kota Surabaya Sebagai Variabel Intervening

2024-03-28T03:59:18+00:00

Perkembangan fashion muslim secara global telah mengalami pertumbuhan yang signifikan dalam beberapa tahun terakhir. Semakin banyak masyarakat yang aware mengenai potensi pasar yang besar di kalangan konsumen muslim. Indonesia telah mendapatkan pengakuan dan menduduki peringkat ke 3 di sektor modest fashion dan berdiri sebagai pemimpin global dalam industri halal. Fokus pengembangan industri halal di Indonesia melibatkan analisis awareness terhadap produk halal, strategi promosi dan periklanan yang digunakan serta persepsi konsumen terhadap fashion muslim. Penelitian ini bertujuan untuk mengetahui pengaruh halal awareness dan advertising terhadap minat pembelian fashion muslim pada Tokopedia melalui persepsi konsumen sebagai variable intervening. Pendekatan penelitian menggunakan pendekatan kuantitatif dengan menggunakan kuisioner sebagai alat pengumpulan datanya.Penelitian ini memiliki variabel intervening, maka harus dilakukan analisis jalur dengan menggunakan uji sobel. Jumlah sampel dalam penelitian ini sebanyak 138 responden yang diperoleh dengan metode simple random sampling. Penelitian ini diolah menggunakan software Eviews 10 dengan metode analisis regresi berganda dan uji jalur. Hasil penelitian ini menunjukkan bahwa halal awareness dan advertising masing-masing berpengaruh positif signifikan terhadap minat pembelian dan persepsi konsumen. Sedangkan variable persepsi konsumen juga berpengaruh positif terhadap minat pembelian fashion muslim di Tokopedia. Hasil uji sobel juga menujukkan bahwa persepsi konsumen mampu memediasi hubungan antara halal awareness dan advertising dengan minat pembelian sehingga secara tidak langsung mempengaruhi variable halal awareness dan advertising terhadap minat pembelian fashion muslim pada Tokopedia.

Workforce Diversity Impact On Civil Servant's Performance: Motivation And Commitment As Mediator

2024-03-28T03:37:49+00:00

This research aims to determine the impact of workforce diversity on employee performance by using work motivation and organizational commitment as mediating variables in State Civil Service Employees in Batu City. This research method uses a quantitative approach using the Explanatory Research method, which aims to explain the position of the variables that have been investigated and the relationship between one variable and other variables. Samples were taken using saturated sampling techniques, and data collection was carried out by distributing questionnaires online via Google Forms. The data analysis technique uses the Partial Least Square method using Smart PLS 4.0 Software. The research shows that workforce diversity is considered capable of positively and significantly influencing employee performance. This research also provides an understanding of the role of Work Motivation and Organizational Commitment as Mediating Variables in the relationship between Workforce Diversity and Employee Performance. This research confirms that workforce diversity has been managed well through various programs prepared inclusively, providing awards, recognition, and fair treatment. This aims to ensure that the needs of each employee can be met without discrimination and exceptions.

Pengaruh Kinerja Finansial Terhadap Price Book Value Perusahaan Telekomunikasi

2024-03-04T04:54:25+00:00

This research examines the effect of financial performance on stock prices, with Price Book Value as an intervening variable. The research population is telecommunications sub-industry companies listed on the Indonesia Stock Exchange in 2017-2022. The data analysis technique uses panel data regression with the Eviews 12 application. The conclusion of the first research model states that partially only the leverage and profitability ratios have a significant effect on Price Book Value. Still, simultaneously the liquidity, leverage, activity, and profitability ratio have a positive effect on Price Book Value. This finding is related to the special characteristics of the telecommunications industry which prioritizes service and trust. It is recommended that further research in the telecommunications industry add behavioral finance variables.

Hambatan Initial Public Offering (IPO) Perusahaan Sepakbola pada Bursa Efek Indonesia

2024-01-16T06:13:13+00:00

Penelitian ini berlandasan fenomena IPO perusahaan sepakbola pertama kali di Asia Tenggara yang dilakukan perusahaan sepakbola asal Indonesia (Bali United) dibawah PT Bali Bintang Sejahtera Tbk. pada tahun 2019. Terdapat klub lain yang mengonfirmasi akan segera menyusul melantai di pasar modal Indonesia. Namun, hingga tahun 2023 tidak ada kelanjutan hal tersebut. Penelitian ini bertujuan untuk mengetahui hambatan IPO perusahaan sepakbola pada Bursa Efek Indonesia. Metode yang digunakan pada penelitian ini yakni kualitatif dengan teknik pengumpulan data primer melalui wawancara bersama finance accounting specialist Persis Solo; manager of event, commercial, and business development PSS Sleman; dan project management Persija Jakarta. Sementara data sekunder melalui studi dokumen. Penelitian ini berhasil mengetahui hambatan utama perusahaan sepakbola melakukan IPO yakni belum memenuhi syarat IPO pada struktur organisasi perusahaannya, penyusunan laporan keuangan belum audit, dan neraca keuangan yang belum stabil.

Analisis Faktor-Faktor Yang Mempengaruhi Profitabilitas Bank Perekonomian Rakyat Konvensional Di Provinsi Riau Dengan Intellectual Capital Sebagai Faktor Pemoderasi

2024-03-28T03:24:52+00:00

This research aims to test and analyze the influence of NPL, LDR, BOPO and CAR on Profitability with Intellectual Capital as a Moderating Variable. The population and sample used were 27 Conventional People's Economic Banks in Riau Province. The analytical method used is MRA analysis (Moderate Regression Analysis). The research results show that there is an influence of BOPO on profitability. Meanwhile, NPL, LDR and CAR have no effect on profitability. Meanwhile, Intellectual Capital has not been able to be a moderating factor between NPL, LDR and CAR on profitability, but Intellectual Capital has been able to moderate the influence of BOPO on profitability.

Rekonstruksi Manajemen Pengelolaan Pesantren Berbasis Social Entrepreneurship Untuk Mendorong Kemandirian Pesantren (Studi Kasus Pondok Pesantren Sidogiri)

2024-03-28T03:41:05+00:00

Pondok Pesatren are the oldest traditional educational institutions in transferring Islamic values to Indonesia. So when we see how the Salafiyah Islamic Boarding School Sidogiri Pasuruan, East Java, which is very consistent with its traditional pesantren education, was able to develop a modern business within the cooperative space of the Sidogiri Islamic Boarding School, and has even established three subsidiary companies within it, namely: PT. Sidogiri Mitra Utama, PT Sidogiri Mandiri Utama, PT. Sidogiri Pandu Utama. Based on the reality above, researchers want to understand the processing of Pondok Pesatrenin encouraging independence. This research intends to find answers regarding: first, how are the efforts to manage the Sidogiri Islamic Boarding School so that it can become an economically independent Islamic boarding school; second, how is the business analysis of the Sidogiri Islamic Boarding School Canvas Model. Based on its character, a qualitative approach was used in this study, through Peter L Barger's social construction theory analysis framework, while the research data was obtained from various sources through in-depth interviews, participant observation or observation, field notes. (fieldnotes) and documentation. This research resulted in the following results; the efforts of the Sidogiri Islamic Boarding School to reconstruct its management so that it can become an economically independent Islamic boarding school is carried out by running a business professionally. With the support of human resources for students who have good morals and a good work ethic, the management of the school unit. In the business model canvas of the Sidogori Islamic Boarding School, from all elements it is very clear that alumni play a very important role in expanding channels and customer relationships. SWOT analysis of social entrepreneurship-based Pondok Pesantren management at Pondok Pesantren Sidogiri can formulate future strategies for business management that will run well in the future One of the strategies proposed based on the SWOT analysis carried out is, open branches in various strategic locations, not only around the Pondok Pesantren Sidogiri.